— Māori Entrepreneur & Artist
LINCOLN IONA MALEK ANDREW
Known as Link City — indigenous Māori entrepreneur, hip-hop artist, author, and founder of Link City Industries Charitable Trust. Building culture, driven by vision.
About the Founder
Lincoln Iona Malek Andrew, known as Link City, is an indigenous Māori from New Zealand who has defied the odds to create a unique legacy at the intersection of music, business, and culture. Driven by a love for hip-hop since the age of nine, he channeled his passion for music as an escape from a troubled youth, transforming those challenges into a foundation for artistic and entrepreneurial success.
Lincoln founded Link City Industries Charitable Trust to create a support structure for the next generation of New Zealand creators and small businesses. Today the organisation operates as a charitable trust — providing operational support, funding and infrastructure to uplift local enterprise. He is also the first indigenous New Zealander to own an international whiskey line, and founded New Zealand's first hip-hop essentials store.
Community & Sponsorship
Pacific Music Awards
Proud support sponsor of the Pacific Music Awards, backing Pacific music and creators across Aotearoa.
Lower Hutt — Xmas 2024
Over 2,000 free items and clothing gifted to homeless and needy families, in partnership with The Salvation Army Lower Hutt.
Music & Chart Achievements
Since 2023, Link City has been releasing music through The Orchard/Sony Music distribution channel, securing #1 on the iTunes Charts (January 2025), #2 on the iTunes Top 100 Dance Charts and #4 on the iTunes Top 100 Hip-Hop World Charts.
He has collaborated with renowned artists including Juicy J, Jadakiss, Xzibit, and Gucci Mane, and has worked alongside Grammy award-winning producers. His upcoming album "Predilection" is distributed via The Orchard/Sony Music and fulfilled by Creativ Records.
Media Recognition & Literary Works
Lincoln has been featured in The Source — one of the world's most respected hip-hop publications — and ABSURD Weekly, recognised as a trailblazer in both music and indigenous entrepreneurship.
He is also the author of "Trials and Tribulations of a Maori Boy Part 1", available on Kindle and Amazon. The memoir offers an intimate glimpse into the resilience, cultural identity, and vision that fuels his success.
Link City Group Portfolio
Link City Whiskey Ltd
First Māori & hip-hop owned international whiskey in the southern hemisphere.
Thugz Mansion by Link City Ltd
Bar, nail salon, barber, clothing & recording studio hub in central Wellington.
Westways Clothing & Apparel
Co-founded streetwear & apparel brand.
Westside Productions NZ
Record label & production house.
C1ty Vape
Vape brand backed by Link City Industries.
C1ty Bako & Co
Cigarette brand supported by Link City.
Linkquid Bottled Water
Premium bottled water brand.
